Justin Kingsley leads the public and media relations division of Sid Lee, named Canada’s no.1 marketing agency for the third consecutive year. He specializes in innovative and creative storytelling with a focus on earned media and reputation management.
He works with Georges St-Pierre, adidas, Le Creuset, Major League Soccer, the Montreal Impact and many more. Justin has also worked with Lucasfilm Inc., National Geographic, Coke and McDonald’s. For the 2010 Winter Games he developed the first bilingual Olympic slogan in history.
In his previous positions at Top 10 agencies Bleublancrouge and Cossette, Justin led the development of various integrated creative campaigns and sponsorships. In 2009 Marketing Magazine named Justin one of Canada’s 25 most creative people.
A feature writer in Canadian and American magazines, he is also an award-winning photographer and a founding member of Contrast Photo Agency.
A former Press Secretary in the Prime Minister’s Office, Justin was spokesman for Prime Minister Paul Martin and was responsible for economic portfolios in the communications office of the PMO in 2003-2004. Prior, he was Chief, Media Relations for the Government of Canada’ s communications division, Communication Canada, where he developed and delivered communication strategies related to, among other subjects, sponsorship.
Justin started his career in journalism and his work earned nominations for National Newspaper and National Magazine Awards. He plays soccer and is seeking the ever-elusive left-footed half-volley.